Take some time to complete this minority marketing evaluation. Give honest answers that will support an accurate conclusion and an observation of the holes in your marketing approach that will govern a future strategic solution.

Are minority Groups represented in your marketing?
None   Some   All

Are there any obvious mistakes you know your brand is making?

Have you conducted any research to solidly support the increase in minority purchasing for your brand?

In what ways do you think Minority Marketing would warrant an investment for the future?

Do you want to attract/represent all minority groups or just some and why?

What do you estimate would be the positive impact (tangible or intangible) of your increase in minority marketing?

What do you think would be the negative impact if your marketing were to remain status quo?

I would like to request an Executive Forum with Andrea Ogunkoya to discuss minority marketing.
Yes   No